Hear and There

Hear and There
Batteryjac.com

The piece last week on banners and top of page sponsored links certainly drew many comments and questions which were all answered individually. The major question from dealers was how to make their web sites more pertinent for search engines and how to capitalize on brand name advertising within the web site itself.

Most, if not all dealer websites come under a category called “business card” web sites and they have not been designed for search engine optimization. That does not mean that your web site can’t have more drawing potential than it has or that you can’t capitalize on popular searches without using banners or top of page sponsored links.

Many search engines rank sites according to the titles used on web pages within your site. Your titles should correlate with the “keywords” that your potential audience would most likely use in the “search box” of their favorite search engine, Google, AOL, Yahoo, etc. Using the examples from last week, you could have pages for Savia Hearing Aids; Delta Hearing Aids so on and so forth. Of course, the pages will contain the necessary information regarding those aids. You should have permission from the manufacturer to do this as these names are probably trademarked. If you’re a multi-line dealer this should not present any problem. A title should start with a keyword or phrase and it should not contain more than five to seven words. The point is that you want to capitalize on the brand name and the manufacturer’s advertising.

As a Batteryjac dealer you would certainly have a page for rechargeable hearing aid batteries. This way whenever someone within your marketing area uses the search term rechargeable hearing aid batteries your web site should pop up. Even better, use a top of the page sponsored link. Remember with top of page links you only pay for “click through.”

Again, the overall objective of your web based marketing strategy is to tell the right message to the right audience. You will want to use your keywords throughout the web page without being boring. Your copy should flow. In order for the search engine to place you in the proper placement, it indexes your keyword tags. A simple way to view examples of tags is to go to any web page, right click on your mouse and select “view source.” Do this several times at different commercial URLs and you’ll get the idea very quickly. Talk to your webmaster about upgrading your site to make it more of a commercial enterprise rather than just a “business card” site. You’ll be rewarded.

If you want to search for the most popular hearing aids being searched by web users go to www.wordtracker.com. This is a commercial site that allows free trials and has several options available for membership. Also, it will also help you to determine how best you may set up your site. Try different keywords, phrases and even perhaps misspellings. Use your Thesaurus for possible alternates.

An excellent source of information on the development of Web sites is Search Engine Optimization for Dummies by Peter Kant. You should find it available at any major book outlet.

Please feel free to post your comments on this Hear and There or past issues at www.batteryjac.blogspot.com. Any posting can only help to further the cause of hearing healthcare. Let us know how some of our suggestions have worked for you.

And please visit our website www.batteryjac.com

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Batteryjac.com
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